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Billboard Advertising Costs Less...

It’s true. Check out this Media Comparison Table that puts outdoor advertising at the low end of the average advertising CPM.
 

 
Media Comparison(*)
Medium
CPM
Newspaper (1/2 page, B&W):
$19.20
Spot TV Ad (30 sec, prime time):
$16.25
Magazine (1/4 page 4 color)
$8.00
Radio (30 sec, prime time):
$4.95
Billboard (stationary):
$3.60
Mobile Billboards
     $1.90
 
* Source: Outdoor Advertising Association of America, Average CPM Comparison 2006.
CPM - Cost Per Thousand
 
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