Billboard Advertising Costs Less...

It’s true. Check out this Media Comparison Table that puts outdoor advertising at the low end of the average advertising CPM.

*Media Comparison()**
Medium	CPM
Newspaper (1/2 page, B&W):	$19.20
Spot TV Ad (30 sec, prime time):	$16.25
Magazine (1/4 page 4 color)	$8.00
Radio (30 sec, prime time):	$4.95
Billboard (stationary):	$3.60
Mobile Billboards	$1.90

* Source: Outdoor Advertising Association of America, Average CPM Comparison 2006. CPM - Cost Per Thousand

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